Mercedes CEO Calls for Deeper Cross-Regional Cooperation in the Automotive Industry

Ola Källenius, CEO of Mercedes-Benz Group, stated that due to shrinking demand in the Asian market, the company is undergoing a comprehensive reform of its operations in the world's largest automotive market. Speaking at a forum in Berlin, Källenius pointed out that Mercedes' hybrid production model is no longer effective, and the company is advancing its largest product and cost reform in recent years to restore profitability. Previously, the company focused on reducing sales and increasing the average selling price per vehicle, relying on high-end models to support profit margins. He emphasized that Mercedes and any company wishing to maintain global competitiveness must adjust their business systems, noting that China remains a core market for Mercedes to reverse its performance, and exiting the Chinese market would be a wrong choice. He believes that the automotive industry is the most interconnected globally, and it is unrealistic to think that supply chains and industrial systems can be completely separated; companies must collaborate in a more rational manner.

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